Response to Derek Walcotts Love After Love Essay Example

Response to Derek Walcotts Love After Love Paper The main idea of the poem is about looking back on your life and feasting upon what you have achieved, Feast on your life. I further believe that the poem is about finding your inner self and getting to know the inside of you that you have once known but lost. A key theme of identity revolves around the poem. The poem is about a person who is destined to greet their inner self. Their inner self is a person who has been forgotten over time but now these two people must discover each other once again. The author has not only used a single metaphor he has used an extended metaphor throughout the poem. In the poem Derek Walcott talks about his life, past and present. Instead of simply describing his past life he uses another person (a stranger) to show it. We therefore have two people in the poem, when really we only have one person talking about two different parts of one persons life. We will write a custom essay sample on Response to Derek Walcotts Love After Love specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Response to Derek Walcotts Love After Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Response to Derek Walcotts Love After Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Certain words in the poem are used to emphasise a point. The word will shows that something is destined to happen and there is nothing that can be done to stop it. Elation shows that this thing is going to be a good thing and will be greeted with great excitement. Repetition is used in the poem; an example of this is, at your own door, in your own mirror. I believe repetition has been used as it emphasises the fact that it is your own. We are given a religious imagery when Derek Walcott says, Give wine. Give bread. The word stranger (line 7 + 9) implies that these two people do not know each other; they are two new people meeting for the first time. The line Take down the love letters from the bookshelf, the photographs, the desperate notes, I believe is further backing up the earlier point of never regretting and living for the future. If you have bad memories then there is no reason for keeping them, as they will only cause pain. I believe Derek Walcott is trying to tell the reader that they should celebrate their life, live for the future and not regret things that have happened in the past. Peel your own image from the mirror. This line ties in with the theme of greeting someone (himself) whom he has once loved and known but overtime has forgotten. I believe this line is telling the reader to peel away the image they see in the mirror and look inside them self, to find their real identity. This linking again back to one of the key themes. I believe that Derek Walcott has been very clever in the way he has delivered his poem across to the audience. It has been done in such a way that the reader has to think into the poem and from this they can interpret it in their own ways. This therefore makes the poem more interesting then a simple poem, where everything is clear and straightforward. In my own opinion I did not really enjoy studying the poem, I found it hard to come to grips with the use of an extended metaphor. I believe that the poem is an excellent poem, as it has a meaning behind it and a message that it gets across; but I believe this poem was not to my personal taste.

To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938 Essays

To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938Â   Essays To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938Â   Essay To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938Â   Essay Essay Topic: Claim of Policy From the day the Treaty of Versailles was signed in June 1919 there were many in Britain who condoned it for being far too harsh towards an already crushed and downtrodden Germany. They correctly predicted that attempting to completely cripple a proud and empirical nation such as the Germans it would only spur them on to recover speedily in order to wield the power for which they aspired. In truth it was George Clemenceau, the French Prime Minister, who was obsessively advocating an extremely harsh Treaty towards Germany and it has been revealed that Britains David Lloyd George did see the need to rather allow for Germany to be built up again. In fact much of what the French were seeking was carried out and hefty reparations were burdened upon Germany along with large territorial losses.This was because France had suffered the most terribly as a result of the First World War as well as them now enduring the greatest threat from Germany due to their border shar e. So when Hitler rose to power in Germany in the early 1930s and openly violated clauses in the Treaty of Versailles, the British government and public were accepting and understanding of Hitlers actions. Thus began what we now refer to the Appeasing of Hitler and Germany and it continued and intensified throughout the 1930s all the way up to the out brake of war on September 1st 1939. Of course, as the 1930s wore on the exact reasons and intentions for appeasing Germany altered due to developing circumstances and specific considerations for each situation and its timing.The British publics perception that the clauses stated in the Treaty of Versailles were far too harsh, as referred to above, was the primary reason for Appeasing Hitler at first. They accepted that Hitlers actions were not violations but rather necessary measures to deal with his countries issues. Like Britain and nearly all the developed world, Germany had suffered immensely at the hands of the Great Depressions w hich plagued the world following the Wall Street Crash of October 1929. Since arrangements made at Locarno in 1925, Germanys payment of their reparations to France and Britain were being funded by American loans and now with these loans being recalled by the USA administration the German economy plummeted. The sore memories of starvation and bitter poverty, due to the hyper-inflation in 1923 as a result of the re-occupation of the Saar, were embedded on the minds of the German people and they were not going to allow it happen to them again.Hence, when Hitler and Nazism promised a better economic prospect coupled with the re-creation of a powerful country that it once was, he was very popular and soon rose to ultimate power. Britain itself suffering in the Depression understood Germanys plight and was willing to overlook their violations of the Treaty and encouraged trade between the two countries as signified in the signing of the Anglo-German Naval Agreement of 1935. However, to si mply say that Britain was willing to allow Hitler build himself up and create a dictatorship in Germany just because it had pity on them, would be foolish. As the German fire heated up and the international cooking pot started to bubble over, Britain were no longer able to merely turn a blind eye and blame on the harshness of the Treaty but rather other factors came to the fore in their Appeasing of Hitler.In the early 1930s, Britain as the figure head of the League of Nations faced contentious situations with both Japan over the Manchuria situation and later Italy over Abyssinia. Both these countries, like Germany, had fascist leanings and Britain run the risk that if they engaged in a war against Germany they would also embroil these other two powerful countries into it. Japan was an important trading partner and Britain still hoped that Italy could be swayed and used as an ally against Germany if they ended up in combat against her. Britain was in no position to fight three major powers which were spread over the face of the globe and war was a threat to her impressive Empire. Britain were keen not to upset Italy and the Hoare-Laval Pact of December 1935 highlights the extent British politicians were willing to go, even to defy the publics opinion and try cut a deal with Mussolini. This was enough of a concern not to take Britain to war as long as the threat were relatively minimal however when Hitler made his first bold move in March 1936 and sent his troops into the demilitarized Rhineland the pressure was turned up.The Rhineland was a wealthy part of Germany that they had forced to demilitarize under the Treaty of Versailles and now in 1936 when Hitler had already violated much of the Treaty of Versailles, by rearming and employing an army bigger than 100,000 men, he also walked his troops into the Rhineland. With retrospect as historians we know that Hitler lacked a strong army, which would have been quickly crushed by the Allies, but Hitler took this o pportunity to temp his luck and test the Allies resolve towards him. We know he stroke lucky and he was left to do what he wanted as Britain claimed that in fact it was rightfully his and as one Foreign office official put it, We cant stop Hitler walking into his own backyard.At the time, Frances political system was in turmoil and it had a caretaker government which meant that even though they had ground troops they could have committed they were not willing to make an advance on their border with Germany without British support. Britain whose power was in their navy and had no ground forces to send in assistance refused to send support stating that Hitlers actions did not deem fighting over. France therefore took no action and as Hitler later revealed had the French merely sent troops to the border he would retreated, as he could ill afford to fight in his weak state.This story of the lack of strong allies for Britain was one of the main catalysts for the policy of Appeasement. Th eir strongest ally during the First World War was the USA who had thereafter become isolationist and took no interest European affairs especially if it entailed them having to send troops and armaments. America had been hard hit during the Great Depression and was going through a process of rejuvenation under its dynamic President Roosevelt and his New Deal and interest in foreign affairs had been lost. Britains other allies in WW1 were Russia who were economically bust having gone the through the turmoil of the Bolshevik Revolution and the consequential Civil War besides for now being at ideological loggerheads with Britain. Now the only people to turn to were the Dominions who besides for being relatively weak were also unreliable to come to Britains aid. This left only France, who British diplomats thought little of as Lord Curzon is reported to have said in 1921, in almost every quarter of the globe..the representatives of France are actively pursuing a policy unfriendly to Brit ish interests. Without being to fight Germany alone, Britain had little choice but to Appease Germany until it was no longer able to.The horrors and tragedy of the First World War were vivid in the memories of nearly all Britons and the thought of another such event sent shivers down their spines. British public opinion was fervently anti war and the wish to Appease Hitler could be felt on the streets of Britain. This was certainly true in the early 1930s however in 1938 post the Munich conference, public opinion swung and 74% of people asked said they would side with communism rather than fascism. Even in 1937 Chamberlain would have not had the publics support for a full out war on Germany so strong were the anti war feelings. After the establishment of the League of Nations in the aftermath of the First World War, British people put a lot more faith in diplomatic solutions and felt that the crises with Germany could be sorted the same way.After all, it was Britains military incapa bility and lack of strength that forced Baldwins and Chamberlains hand in the years 1935 through 1938. By the end of the First World War, Britain had stockpiled an immense amount of weaponry however immediately started to disarm and minimise munitions production. The core reason for this was that it was a huge drain on the budget and through the tough times between the wars when money was scarce the public far preferred to see it spent on domestic matters such as healthcare and housing. Britains cover story for disarming was that it was in line with Wilsons 14 points and that morally it was only correct to also disarm just as they had enforced upon Germany. It was only in 1935 did Britain start to rearm at all and then only seriously under Neville Chamberlain in 1937 to 1939.When faced with the crisiss of the Rhineland and Anchluss although Britain may have been dismayed and un-nerved they were in no position to thwart Hitler using force and hence were trapped into a situation where the only action they could take was to Appease Hitler through diplomacy. Chamberlain himself later admitted that the only achievement of the Munich Conference in September 1938 was to buy Britain another year to rearm. Statistics from the time show us that Germany also rapidly rearmed in that year and that military the Allies together were far superior up to early 1938 and would have speedily defeated the German army. However, at the time they were not convinced about this and only knowing their own military weakness they chose the safer option to not engage in warfare.In the 1920s and most of the 1930s the strong anti war feeling in Britain coupled together the inability to fight meant that Appeasing Germany was always going to be the preferred course of action. Sympathy over the harshness of the Treaty of Versailles was another underlying motive to pursuing the Appeasement of Germany in the period January 1933 through September 1939. These reasons did falter out when Germany beca me persistently more threatening in the late 1930 years and then more specific reasons such as the fear on entangling Japan and Italy into a war as well as the lack of solid allies for Britain meant that war in Europe only erupted in September 1939.

To his Coy Mistress Poem Reflections Essay Example | Topics and Well Written Essays - 500 words

To his Coy Mistress Poem Reflections - Essay Example Am I to sit here in a single room waiting to be graced by your presence? Shall I sit and wait for you to take me out or am I to be hidden away until you aren’t interested in me? I think not dear one. How am I to amuse myself as you live the other part of your life? Certainly visions of rolling about with you cannot be what you expect me to substitute for an honest relationship. As you aptly recognize death, you must also realize that life, before I become a rotting carcass, must be lived and enjoyed. Thus, in your next correspondence do write as passionately of my financial protection as you do of consummation and then you will find yourself in the garden of eden. I interpret this piece as rather typical. It is the basic mating dance that men engage in when they are trying to entice a woman to go to bed with them. It is clear that he is governed by lust which is understandable. Oftentimes, that which we cannot obtain becomes irresistible and we pine after it. It should be noted that it is not that he wants â€Å"her†. He merely wants her body. His desire is akin to the desire that anyone feel when they want something. This can apply to a sexual dalliance or obtaining a video game. One can play a video game for hours when they first obtain it. Likewise, one can enjoy sexual relations for hours at a time as well. This does not mean that there is an actual love exists. Any chance that the suitor has of getting his mistress to actually go to bed with him is substantially diminished by the fact that he explains to her that if she doesn’t, she will wind up old and unworshipped. It is actually amusing because in today’s society, he would not have made it past the second verse of his poem. The tone and diction of the speaker remind me of one who is spoiled and accustomed to having their way. I would presume that the speaker was rather unattractive because he only speaks of her beauty and with his arrogance would

Fitness does not mean losing weight Research Paper

Fitness does not mean losing weight - Research Paper Example that the advertisements have now turned into deceiving the people that when people lose weight, they have now become physically fit but this is not necessarily the case. The sports-oriented companies such as Nike and Addidas have released research about how people are now purchasing sporting apparel like sports shoes and workout clothes not for the purpose of exercising but purely for aesthetical purposes. Sporting apparel has now become a fashionable trend but for some â€Å"strange† reason, people are not using the clothes and shoes to exercise but rather to just appear to be physically fit through exercising. This has therefore led to these companies not focusing on making sporting shoes that are fit for athletes but rather just make sports shoes that are appealing to the customer (Warner, 2005). They are just regular shoes made in the liking of sports shoes and hence have no special features that can assist in any athletics prowess. The advertisements of the sporting companies have therefore stopped focusing much on athletes like it used to in the past with numerous endorsements of different caliber of athletes from runner to basket ballers as a way to encourage people to purchase the correct type of shoes to engage in physical activities of these celebrity athletes. Nowadays, their advertisements are moving with the trend and hence show people in sporting gear that are not athletic in any way but who are slimmer and hence appear to have lost weight through engaging in different forms of physical exercises. The most common form of physical exercise that can be seen in advertisements of how people are gaining the body image desired which is being slimmer is by doing yoga. Much of these â€Å"getting fit† advertisements are also focusing on dieting. They sell different diets to people that involve eating small helpings of food, taking in lots of water and eating basically salad and nothing else. The end result is of these individuals that were considered to be

Establishment of responsibility Essay Example for Free

Establishment of responsibility Essay While at the counter, the customer can see other employees making the pizzas and the large ovens in which the pizzas are baked Instructions: Identify the six principles of internal control and give an example of each principle that you might observe when picking up your pizza. Note: It may not be possible to observe all the principles. ) 1st Principle – Establishment of responsibility * Only one person is responsible for a given task. * For example, the cashier that exchanges the pizza for cash would be the principle of establishment of responsibility. 2nd Principle – Segregation of duties. Accounting employees balances books * Another personnel has custody of cash on hand (making deposits) * In this principle- segregation of duties one cannot observe this principle in this scenario. th Principle – Documentation procedures * Pre-number documents or invoices * For example, the cashier has pre-number receipts for each order that is picked up by the customer. At the end of the clerk’s shift these invoices are forwarded to accounting to timely record each transaction. 5th Principle – Physical mechanical and electronic controls * Consist of having safes, deposit boxes, and time clocks for time worked. * The clerk has a cashier that controls and safeguards the assets to enhance the accuracy and reliability of the accounting records. th Principle – Independent internal verification * Employees review, compare, and reconcile data that was prepared by them. Three measure are recommended: * An example cannot be provided for this principle because a customer cannot identify if: * 1st – Org. should verify records periodically or on a surprise basis. * 2nd – A manager should make the verification of an employee * 3rd – Discrepancies and exceptions should be reported to mgt. to make appropriate corrective action. Chapter 7: Problem Set B: P7-2B The board of trustees of a local church is concerned about the internal accounting controls pertaining to the offering collections made at weekly services. They ask you to serve on a three-person audit team with the internal auditor of the university and a CPA who has just joined the church. At a meeting of the audit team and the board of trustees you learn the following: A) Indicate the weaknesses in internal accounting control in the handling of collections. There are a few weaknesses in internal control in the handling of collections for the church, such as there is no supervision when the ushers take money. There is a chance that the ushers can take money from the collection plate. In addition, the financial secretary manages three tasks like bank reconciliation, has control and has custody of the cash, and maintains the church records. Moreover, the financial secretary holds out cash ($150-$200) per week; different withhold amounts for cash expenditures. There is not a witness when the head usher or the financial secretary count the money. Last, checks are made payable to cash (Kimmel, Weygandt amp; Kieso, 2007). B) List the improvements in internal control procedures that you plan to make at the next meeting of the audit team for: Ushers: How churches handle usher operations varies from congregation to congregation, but a consistent set of controls protects the fiduciary integrity of the church, and creates confidence among donors. One problem in the collection process is that only the head usher counts the collection without any accountability to ensure his count is accurate, or that all of the funds donated are transferred to the safe. This can be resolved by having the other ushers count the donations and sign off on the report, so that more than one set of eyes have verified the donations. Additionally, volunteers will need to take a course familiarizing would-be ushers with standard operating procedures, and reporting standards before being qualified to volunteer for usher position. This will help solidify controls for the ushers. Head Usher: While the church may not be currently experiencing anything wrong with the usher selection and volunteer system at the church, some improvements might be considered. The church might consider making the head usher a year-long term, elected by church members to create continuity, but also impose term limits – possibly every 3-4 years a head usher must take a sabbatical. Additionally, because the head usher role is so pivotal in the collection process, and it is a place where mistakes or malfeasance can easily take place; it would be helpful for the ushers and the financial secretary to be present in the collection counts, the day of, so someone outside the usher department can verify tithe counts. Financial Secretary: The most glaring issue, which opens up easy access for, would be embezzlers in the congregations check policy. All checks being written to cash basically enables anyone to cash out the check, the church, a rouge employee or volunteer, or otherwise. All checks need to be made out to the church, not to cash. It would be even better if the church went the route of many churches by allowing donors to have donations processed monthly (or weekly depending on donor preference) through e-commerce, allowing debit or credit payments to be made automatically to the church account. This will add a layer to the recording process, but it also increases security for donors. The financial secretary also needs to stop pulling cash from weekly donations for cash expenditures as cash transactions are harder to track and thus are more easily abused. Instead a petty cash account needs to be started, and cash allocated as needed based on historical records of cash expenditures. Additionally, a church credit/debit card, or reimbursement policy greatly will diminish the need for high levels of cash in the petty cash account. Finance Committee: The first thing the finance committee needs to do is to follow its own policy, and conduct annual audits. The church’s 501 (C)(3) nonprofit designation demands this. Often the most â€Å"trusted† employees are the ones who are found to have committed improprieties. Regardless of trust, regular audits, and reporting is essential. The second major priority is for the financial committee to purchase a fidelity insurance policy that will protect the church in the case of financial impropriety or massive fraud on part of those who handle finances. In addition to the need for an overhaul in policy (discussed below), the financial committee needs to inculcate a culture of financial vigilance and rigor to keep the church from even the perception of financial impropriety. C) What church policies should be changed to improve internal control? The church board of trustees is responsible of make sure that the church runs smoothly, from assigning the right ministers to the right ministries and making sure that the tithes and offerings are accounted for after each service. The first and most important thing that the church needs to do is getting some fidelity insurance. This type of insurance will protect the church of losses that may result of fraudulent acts by specified individuals. Protecting the church of any dishonest employee or member who may steal money, securities, and other property that once belong to the church. The second thing is to have an audit conducted because there has not been an audit performed in 15 years. Highly recommend using an outside source of performing the audit, this way every rock and stone will be turn over. The church financial management department should be responsible for counting and recordkeeping of the tithes and offering received but in separate offices, one office for counting the money and the other office for recordkeeping purposes The head usher responsibility should be making sure that the tithes and offering plates are accounted for and immediately delivering the plates (with one member from the board of trustee) to the financial management office (the financial office manager, and one individual from the board of trustees are the only ones with keys to both offices). The financial management recordkeeping personnel and the financial secretary should first come to an agreement on how much cash is needed for the week expense. Also the two will count the money with the intention to be deposit along with a deposit slip; the financial secretary will be responsible of making the deposit and afterward returning the deposit receipt to the recordkeeping office for recording purposes.

Animal farm Essay -- Character Analysis, Mr. Jones, Snowball

I. SUBJECT Animal farm is a novel about animals that develop their own society and the abuses of power that result. The story takes place at an imaginary farm in England, Manor Farm. The novel begins as the owner of the farm, Mr. Jones, is falling into a drunken sleep. The animals then gather in the barn where a boar, Old Major, delivers a speech to his fellow animals about a dream he has that one day all animals will be free from the tyranny of man and in perfect comradeship. Two pigs, Napoleon and Snowball plot to drive Mr. Jones off the farm. They along with the other barnyard animals succeed but the bigger conflict is revealed, when Snowball and Napoleon struggle over the power distribution. Over the years, Napoleon and Snowball engage in many disputes regarding the management of a successful farm. Snowball establishes committees to educate the other farm animals while Napoleon takes no interest, he thought training the young should take priority over an adult animal’s education. He secures a group of nine puppies and takes them under his wing. As years went on Napoleon and snowball continued to butt heads. Their most explosive argument occurred over Snowball’s idea to construct a windmill. When the time arose for a vote to approve the windmill’s construction, Napoleon gave a strange whimper and the nine dogs he trained came out of hiding. The ferocious attack dogs chased Snowball off the farm. With Snowball gone, Napoleon attained what he had always desired complete control of Animal Farm. Under Napoleon’s leadership he and the remaining pigs became more and more like humans. At the end of the novel, Napoleon is playing cards with a group of humans in Mr. Jones’ former house. As the common animals gazed through the windo... ... two legs it is referring to a human and in the case of four legs it is referring to an animal. This reification is saying that all animals had rebellion built up within them â€Å"Rebelliousness ran through the country side† (46.) IV GENRE The main genre in Animal Farm is a fable. A fable is â€Å"A brief tale told to point a moral. The characters are frequently animals, but people an inanimate are sometimes central† (Harmon 467 68). In Orwell’s Animal Farm the main characters are animals and the reader learns that when there is one leader with an excessive amount of it will lead to corruption. Animal Farm can also be classified as an Allegory sub genre. An allegory is â€Å"A form of extended METAPHOR in which objects, persons and actions in a NARRATIVE are equated with meanings that lie outside the narrative itself† (14.) In Animal Farm everything symbolizes something.

Assignment on Horlicks

ASSIGNMENT-2 SUB: Pick up a Branded product & explain the Segmentation, Targeting, Positioning of the Product HORLICKS – AN INTRODUCTION Horlicks is a name of the company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakisthan, India and Jamaica. Horlicks came to India with British army. British army gave them as a Diet Supplement in the time of World War 1 and then took this as a family drink. It became a sort of status symbol of upper class Indians and middle classes.In recent years, there has been an increase in the scope of the brand in India. Horlicks has become an umbrella brand for a wide variety of products. Now Horlicks is a leading health drink of India for all aged groups. SEGMENTATION & TARGETING Horlicks introduced a wide varieties of product to india. Horlicks meant everything to everybody. It was a health drink that every one consumed. Right from small children to very elderly people Horlicks realized this and came out with its new versions of different horlicks to different customers.Horlicks differentiated the product as follows; Horlicks Junior It is for Pre-school children. Keeping the targeted customers in mind the packaging is cute and package has a picture of a small elephant which is very exciting for small children’s Horlicks Regular It is for General use. Regular Horlicks is a health drink of people of all ages. The packaging is contemporary and has great visuals to attract children and the young adults. Horlicks Mothers It is special nutritional drink with 26 vital nutrients designed keeping the specific needs of the pregnant and breast feeding women.The packaging is very interesting. It is shaped like an hour’s glass Horlicks Lite and Lite bite A nutritional drink and snack specially designed for all health conscious adults and is also suitable for use by people with diabetes. The packaging again is interesting. The horlicks lite is thin and tall. The Horlicks proves that segmentation could very efficient way of holding on and even increasing one’s market share. What is needed is clear focus and clever innovations in adapting product and changing the needs of customers. POSITIONING & RE-POSITIONINGIt was initially introduced both a substitute & an additive to milk and it was initially positioned itself as â€Å"as food for convalescing†& a nutrient supplement for kids only. Re-Positioning From a boring nutritional drink, GSK positioned Horlicks as â€Å"Pleasurable Nourishment† by launching it in vanilla, chocolate and honey variants. It introduced other variants like-Jr. Horlicks, Women’s Horlicks, Mother Horlicks& Horlicks Lite to reposition itself from the children segment to other segment for consumption. Marketing Mix (4 p’s) for Horlicks Product:Horlicks is a widely regarded and highly respected 130-year-old brand. GSK has four brands in the health food drinks segmen t. Apart from Horlicks, which contributes Rs 600 crores in revenue to the consumer healthcare division, it has Boost, Maltova and Viva – the last three are much smaller brands than Horlicks. Faced with stagnating sales in the health food drinks segment, the company has chalked out an aggressive brand push strategy and a revamp for its flagship brand, Horlicks. The relaunch aims to focus on children as Horlicks was previously considered as a nourishment drink for old people.The company expects Horlicks contribution to the total turnover to be around Rs 800 crore which amounts to a major chunk of the company’s turnover. Horlicks is a nourishing malted food drink which combines the wholesome goodness of malted barley, wheat and dairy ingredients. A For more nourishment, GlaxoSmithKline Consumer Healthcare India Ltd (GSKCH) has relaunched its flagship brand Horlicks. A to enable consumers choose different flavours, Horlicks is now available in Regular, Chocolate, Creamy Va nilla and Honey Buzz varieties in a new package.A Horlicks drinks provide the following essential nutrients: A Proteins, Carbohydrate, Fat, Vitamin A, Niacin, Vitamin B1, VitaminB12, Vitamin E, Vitamin B6, and Iron & Calcium Price: HORLICKS Flavors (Rs) ElaichiChocolateHoney BuzzVanilla Weight (gm)JarRefill PackJarRefill PackJarJar 20057-57— 500108103108103108108 1000199189—- HORLICKS JUNIOR Weight (gm)JarRefill Pack 20058- 500114105 Target market: Earlier Horlicks believed, white drinks are for the entire family in contrast to the browns, whose prime target audience is children.This is probably because whites–whose growth rate is faster than the browns–have the added advantage of being perceived as food which enhances the healthy image of those who are recovering. But gradually they realized that they have to focus on one segment of market that is children. Horlicks is now positioned as a pleasurable nourishment drink aimed at children between the age gr oup of 8 -14. Nowadays children have tremendous influence on the things purchased for the family and therefore we want children to prefer Horlicks as a pleasurable nourishment drink.While all the action will be in the general Horlicks segment, the focus of Junior Horlicks (target segment: kids between one and three) will continue to remain the same. Promotion: The company has earmarked around Rs 10 crores for brand promotion throughout 2003, and 70% of this will be spent in next six months. Sixty-five per cent of the ad-spend (around Rs 10 crores) will be for the visual medium and the balance for the print and others. Apart from the high-decibel media campaign, the company also plans to conduct an inter-school competition called Activity 2003 in which around 1. million students are expected to take part. Unlike its other drink (the Rs 170-crore Boost, promoted by Sachin Tendulkar); the new Horlicks does not have a brand ambassador. While all the action will be in the general Horlick s segment, the focus of Junior Horlicks (target segment: kids between one and three) will continue to remain the same. The brand will continue to talk to the mother since the purchase decision rests with her. Place: It has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets.Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks, Viva, and Complan) as the drink could be prepared with hot water. SWOT ANALYSIS STRENGTH †¢It is current No: 1 position in the market †¢Variety of product targeting different segments †¢Trusted brand †¢Ã¢â‚¬ËœHealth’ is the central idea for all the products of horlicks †¢All the products of Horlicks belong to different categories which will not kill the market of its own product. WEAKNESS Customer perceived v alue of Women’s Horlicks †¢Price of Women’s Horlicks †¢Packaging of Women Horlicks Opportunities †¢Making Nutribar individual brand without the endorsement of Horlicks †¢Creating functional food category with the help of Nutribar (functional foods are those Health foods like energy drinks, cereals and cereal bars which contain health promote ingredients. ) †¢The market for functional foods in India is estimated to be around Rs 1700 crores and is growing very fast. THREAT †¢Cheaper version of Horlicks that is ASHA may damage the brand. CONCLUSION As far as I am concerned